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Who is Talk to Ty?
Talk to Ty is the world’s first AI-powered Hair Styling Assistant. Ty utilizes cutting-edge artificial intelligence, advanced real-time 3D rendering, and TRESemmé's 70+ years of professional styling expertise to provide you with on-demand, hyper-personalized recommendations and immersive styling experiences.
How does Talk to Ty work?
Talk to Ty leverages conversational AI technology and game engine 3D graphics to interact with consumers about their hair care needs. The AI technology behind Ty enables her to engage in dynamic conversations and provide you with a uniquely interactive hair styling experience in a virtual salon environment. Ty can provide real-time, tailored guidance to help users achieve their desired hair look, no matter your hair type, texture, or styling skills.
What topics can Talk to Ty help with?
Talk to Ty's vast knowledge base spans hair care how-to, trending styles, personalized product recommendations, and step-by-step tutorials. She was developed using advanced machine learning models trained on TRESemmé's extensive styling and product expertise, social content and data, in addition to tips and tutorials from our celebrity hairstylist partners. Talk to Ty also connects consumers to other digital tools on TRESemmé.com, from product reviews to the TRESemmé Hairstyle Virtual Try-on Tool to tutorial videos and much more.
Why did we launch Talk to Ty?
TRESemmé aims to help give you the look you want. Talk to Ty gives more people access to professional hair styling knowledge, empowering people everywhere to style their way, anytime and anywhere.
How does Talk to Ty work with your existing TRESemmé stylist partners?
Our stylists partnerships are at the core of how TRESemmé innovates, curates trends, and styles backstage. TRESemmé worked with our celebrity hair stylist partners to help bring Talk to Ty to life, to ensure Talk to Ty embodies what it means to be a TRESemmé stylist and to test and build her knowledge base as an on-demand, digital tool.
Does Talk to Ty store my personal information?
We will collect Personal Data from you when you interact with Talk to Ty (“Prompts”) and generate responses based on your Prompts (“Output”). Talk to Ty has been trained to avoid sensitive topics and we will not ask you to provide Sensitive Personal Data in your Prompts. However, if you choose to provide information relating to your hair and health, we acknowledge some of your Prompts may include information considered Health Data under certain privacy laws. Your Prompts and Output will be processed by our service providers on our behalf to provide this personalized experience and product recommendations. We use technology to automatically transcribe and respond to your voice interactions, but do not retain the voice recordings. We will de-identify your Prompts and retain the deidentified Prompts and Output for analytics, safety, and monitoring purposes. For more information, please see the Ty Privacy Notice.
